Kenichi Ebina

Google und Nielsen arbeiten Hand in Hand

clipped from www.paidcontent.org Google And Nielsen To Offer Advertisers Real-Time TV Audience Measurement Data Google (NSDQ: GOOG) has struck a multi-year partnership with The Nielsen Company that includes providing advertisers a real-time picture of TV viewers watching habits. The deal brings together Nielsen’s demographic data with the information Google gleans from set-top boxes as part of its existing relationship with EchoStar. The earlier alliance is the foundation of Google TV Ads, the internet giant’s online platform for buying, selling, measuring and delivering TV ads. The main selling point of Google TV Ads is the ability to report second-by-second set-top box data so advertisers can tell whether or not an ad has been skipped (Google can only tell when the TV was on during a commercial, but, obviously, not whether it was actually being viewed). By marrying that data from Nielsen’s TV ratings panels, Google TV Ads will be able to tell advertisers what the demographic composition of the audience.

Nokia - The Way We Live Next

brandneu - spannende Trends von den Vordenkern aus dem Hause Nokia, auch als Podcasts aufbereitet

clipped from www.mobile-weblog.com There is no doubt that the convergence of the Internet and mobility is the wave of the future. While most mobile Internet players are mum about their progress, Nokia is very transparent in sharing their innovations towards this trend via their exclusive briefing dubbed as The Way We Live Next. clipped from www.nokia.com Key note speech: Turning outside in Tero Ojanperä Chief Technology Officer, Nokia Web technologies drive innovations in mobile Ganesh Sivaraman Mobile Software Sales and Marketing Presentation (PDF, 341 KB) Listen to podcast Nanotechnology and environmental solutions Asta Kärkkäinen Nokia Research Center Presentation (PDF, 797 KB) Listen to podcast Internet User Experience: Emotions and values Virpi Roto Nokia Research center Presentation (PDF, 1.26 MB) Listen to podcast Mobile payments and banking with NFC Richard Humbach Nokia Emerging Business Unit Presentation (PDF, 601 KB) Listen to podcast Future energy sources for mobile communications Sari Tasa Nokia Technology Platforms Presentation (PDF, 389 KB) Listen to podcast Connecting smartly for the future Kaisu Laurila-Seluska Nokia Technology Platforms Presentation (PDF, 450 KB) Listen to podcast Key note speech: Leadership in innovation Petteri Alinikula VP, Nokia Research Center Presentation (PDF, 1.23 MB) Listen to podcast

Twine - Web 3.0 Social Network Tool

Twine ist ein neuartiger Service für Knowledge Networking. Im Gegensatz zu einem Social Network geht es bei Twine nicht darum wen man kennt, sondern was man kennt. Das System organisiert daraufhin alle eingegebenen Informationen. Wenn Elemente wie Notizen, Aufgaben, Fotos oder Videos hinzugefügt werden, analysiert Twine die Daten und sucht automatisch nach Wörtern, die mit dem Element in Beziehung stehen und eine Bedeutung besitzen. Twine vergibt dazu automatisch semantische Tags und erstellt Verbindungen mit verknüpften Elementen.

Eine genauere Vorstellung erhält man durch das Video Interview von Robert Scoble:

10 Minuten Zusammenschnitt
60 Minuten Originalfassung